About Us Page

New Edge Performance D/B/A TundraAccessoryStore.com was started in 2000 to serve the online automotive enthusiast community. Beginning with the then-new Ford Focus, New Edge Performance offered a wide selection of parts and accessories that few other traditional speed shops or Import tuner shops could match. With the emphasis on the Ford Focus came a working knowledge of the car and the aftermarket. In addition to helping customers, we often fielded calls and emails from other Tuner and Speed shops, Ford dealers, and a few times, folks at Ford.

As the years went by, many of our customers wanted parts and accessories for the vehicles that replaced their beloved Focus. As our customers changed what they drove, they would often ask for assistance in locating parts and accessories since they had come to like our level of customer service. This has fueled our expansion into serving new market niches.

Toyota has been slowly gaining market share in the Full-size truck market with it’s Tundra trucks. With the introduction of the 2007 Tundra, Toyota is rewriting the book on Full-size trucks. Innovative engineering, and just good old truck-sized parts, you get more truck than you expect with the Tundra!

The TundraAccessoryStore.com is aimed at providing the Tundra owners a simpler, more streamlined approach to online shopping for Tundra parts and accessories. No wading through all those parts listings for a vehicle you don’t own, just great aftermarket parts and accessories for your Tundra.